CBRE and many of our employees are using social media to advance their business and careers. As CBRE comes of age in the age of social media, it is critical that we harness the awesome power of technology for our benefit and avoid some of the most common pitfalls. We encourage you to become a knowledgeable user of social media to grow our client base and innovate with new services. Before you venture into uncharted territory, you are required to review our policies in this area. Also keep in mind that all CBRE policies are applicable when using social media.
When you use social media, you represent our brand and are a keeper of our reputation. Inappropriate conduct, sharing of confidential information, harassment, excessive use of Company systems for personal matters, and fraud are treated the same whether committed online or in person. Finally, we encourage you to “think before you post.” One offending statement, off-color “joke,” or reference to confidential or personal employment information can be viewed by anyone for years to come, exposing CBRE (and you) to significant legal liability, not to mention a tarnished reputation.